4/2/2021
Namesco
- Used to get a domain name
- Go for .co.uk
- It's part of our module
I will purchase mine on Wix rather than anywhere else.
What is branding?
Logo's and branding (Youtube video)
- Branding is how the audience recognises a brand
- Constant visual style
- Logo, colour, typography and font
- Logo's are everywhere
- The logo needs to be clear
- Include neutral colours
- Most brands choose two to three fonts
- Font should be popular and not based on out of fashioned fonts
- Avoid images that lack context
The aim of this lesson is to go through branding.
- Logo's are our identity
- Helps our audience recognise us
- Name
- Logo
- Colour
- Slogan
- Image
- Shape
- Graphic
- Typography
- Word mark
- Letter mark
- Combination mark
- Emblem
Rebranding
- Connect with a new audience
- All brands do this in order to stay relevant
- We need to think about scaling
Colour psychology
Style sheet
- Set of standards that show how a logo can be used
- This is something we do to evidence our logo development
Things to research
- The seven typed of logo's and how to use them (website)
- Graphicmama
- Pantone
- Colours in culture
- googlefonts and Adobefonts
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